The Miguel de Cervantes European University (UEMC) continues with its Summer Course called ‘Vinnovation’. This Thursday, July 20, the third session will be held in which the influence of technology, innovation and, especially, Artificial Intelligence in the wine sector will be addressed.
At the beginning of the session, the revolutionary project “AIwine” will be presented. This initiative, the result of collaboration between the UEMC and the Bodega Cooperativa de Cigales, has taken advantage of the capabilities of Artificial Intelligence. UEMC experts and researchers have used advanced techniques in order to design a rosé wine with unique properties. The project has addressed aspects ranging from the analysis of market trends to conceptual design, going through technical specifications and the design of the image and wine labels. The use of AI has made it possible to significantly accelerate the innovation process, achieving notable results in a short period of time.
During the second session of ‘Vinnovation’ held the day before, different professionals from the oenological field analyzed emerging trends. Among the participants were Iván Cadenas Acebes, from Triticum-agro, Luis Fombellida Prieto, from Bodegas Emilio Moro, Pedro Santos Maeso, from San Cayetano · Hinojosa Packaging, and Fernando Villaba, from Bodegas Protos. They all agreed on the need to modernize the market, bringing it closer to younger audiences and exploring innovative formats such as canned sales. In addition, emphasis was placed on the importance of adapting to the reality of climate change, as well as sustainability and reuse in the field of packaging.
Afterwards, the round table “Wine tourism, communication and perception by the wine society” was held. Directed by Mari Ángeles Paniagua, from the publishing house El Lapicero Azul, experts such as Chelo Miñana Castelló, Jesús López Colmenarejo and Joaquín Parra López discussed relevant issues such as the effective communication of wine and its perception among society.
The renowned winemaker from Zamora, Manuel Fariña López, will be awarded the ‘UEMC Foundation Award for a lifetime dedicated to the world of wine’. This distinction highlights his importance in Toro wine, his ties to a family business of almost a century, and his innovative vision. The ceremony will be attended by personalities such as David García López, rector of the UEMC, Jesús Julio Carnero, mayor of Valladolid, and Víctor Alonso Monge, vice president of the Valladolid Provincial Council.
The activities scheduled for Thursday 20 include a round table on “Technology, innovation and Artificial Intelligence in wine”, and another focused on “Success models. The Golden Mile through its protagonists and wineries”. The day will culminate with a wine tasting, including the result of the AIwine project.
This Summer Course is free and face-to-face, aimed at a wide variety of audiences, from students and teachers to professionals in the wine sector. The initiative has the collaboration of different entities, including the Provincial Council of Valladolid and Banco Santander.