The Interprofessional del Vino de España (OIVE) has launched a novel initiative to value the experience of enjoying a good wine while listening to quality music. This initiative, which began last June, focuses on interviews with talented emerging musicians from Spain, who will share their personal experiences and musical career over a glass of wine.
The main objective of this initiative is to highlight the role of wine as an element that binds meetings and the intrinsic connection that exists between the pleasure of tasting a glass of wine and the enjoyment of live music. This series of interviews is a celebration of Spanish culture, where a passion for music and a love of wine come together.
During the first season, the program will have the participation of emerging Spanish singers who are making their way in the music scene and who already have thousands of followers. The interviewees will share their experiences and experiences from a more intimate perspective, all framed in a relaxed atmosphere with a glass of wine in between.
The first guest of the series has been Pol 3.14, a soloist and composer from Madrid who burst onto the music scene in 2010, establishing himself as the new artist with the greatest impact on the sales charts. Likewise, his songs have been part of the soundtrack of various highly successful audiovisual productions, such as ‘Los Hombres de Paco’ and ‘A tres meters sobre el cielo’.
The following interview will feature the participation of Íñigo Merino, who has just released his second album, ‘Tal vez mañana’, and it already has more than 5 million views on Spotify.
One of the goals of this project is to bring wine to a wider audience in a relaxed and fun way. These interviews will be an essential part of the various actions that OIVE has been carrying out in various formats to promote knowledge and appreciation of wine.
In addition, the OIVE has launched other proposals this year, such as #EspacioVino, an initiative that has been very well received in the cities of Malaga and Barcelona during the first half of the year and that will arrive in Madrid in autumn. This project has been awarded at the Best!N Food awards as one of the three best brand activation proposals of the year and has been recognized as one of the eight best marketing actions to promote wine by PR Noticias, an important digital publication. for communicators. OIVE is also running the #TómatelasCosasconVino campaign in digital and sectoral media, and in October it will be present on the main television channels in the country.