Europe and Latin America, an open dialogue on the wine sector at the OIV World Congress

This Wednesday, June 7, the Spanish Conference of Wine Regulatory Councils (CECRV) took the initiative to bring together various key players in the wine sector during the World Congress of the International Organization of Vine and Wine (OIV), held at the Palacio de Congresos in Cádiz, Spain. In this meeting, representatives of both European and Latin American wineries, entities and appellations of origin gathered with the aim of debating and reflecting on the differences and similarities that exist between geographical indications on both continents.

The dialogue, which was entitled “Geographical indications of wines: crossroads between Europe and Latin America”, was articulated through three main thematic blocks, where the perceptions and concepts of geographical indications in Latin American countries such as Argentina, Chile, Brazil or Mexico. Likewise, the analysis of the accelerators and brakes that can condition the development of geographical indications in these markets, as well as in Europe, was addressed.

The discussion panel was made up of renowned professionals from the wine sector and geographical indications, such as Pedro Rebuelta González, Vice President and Executive Director of González Byass; Ricardo Fernández Núñez, owner of Vinos de la Luz; Alberto Ribeiro de Almeida, Legal Coordinator of the Instituto dos Vinhos do Douro e do Porto (IVDP); and Josefina Moreno García, Coordinator of activities in Mexico and Central America of the IP Key Latin America project. The table was moderated by Jesús Mora Cayetano, General Coordinator of CECRV.

Throughout the day, the notable growth of geographical indications in countries such as Chile, Brazil and Mexico was highlighted, and the growing importance that they acquire, due to a greater awareness of producers about the value that the concept of indication geography contributes to its products. In addition, the relevance of wine tourism was addressed, which goes hand in hand with the appearance and development of quality figures.

The panelists reflected on the factors that favor the development of geographical indications, such as the growing interest of consumers in the origin and authenticity of products and globalization, which provides a competitive advantage to producers when selling their products. The obstacles facing this development were also discussed, including compliance with standards, the organization of producers in groups, and the creation of regulations that guarantee controls over the product and operators.

The debate culminated with reflections on the future of geographical indications in the main wine-producing countries of Latin and Central America. The importance of adopting origin protection regulations according to the particularities of each country and of following the European Union strategy of signing trade and/or mutual recognition agreements in which the protection of geographical indications is a key element was highlighted. .

In short, the Congress made clear the need to strengthen the origin and protect it in the wine sector, both in European and Latin American countries, due to the benefits that this action entails for the structuring and differentiation of products and producers and for the territories of both sides of the Atlantic.

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