Various journalists from Poland, the Netherlands, Sweden and Latvia have had the opportunity to visit the Designations of Origin (DO) and Protected Geographical Indications (PGI) of Castilla y León and Aragón, two of the wine regions during the month of June. most important in Spain. This initiative is part of the proposal of the European program “A Shared Passion” developed by the Interprofessional del Vino de España (OIVE). The work of the OIVE is essential for this great initiative to be carried out and thus, experts can take a tour of the most important wine-producing areas of our country.
The program also includes seminars carried out by the Spanish Tasters Union (UEC), in which special emphasis is placed on the DOP and PGI of Spanish wine. The richness, variety and typicity of Spanish wines are presented in these master sessions, offering journalists a broad vision of what our country has to offer in this sector.
The journalists visited wineries from the DO Ribera del Duero, Rueda and Toro, as well as the DO de Pago Abadía Retuerta, which has had its own name since 2022. Likewise, another group of experts is expected to visit wineries from the last week of June. the four Aragonese denominations of origin, being able to see first-hand the projects and the wines they are making.
The campaign, “A Shared Passion”, promoted jointly by the OIVE and ViniPortugal, seeks to promote wine from both countries internationally. The program, with a duration of three years, has a budget of more than two million euros, of which 80% come from European funds earmarked for the international promotion of agri-food products from the European Union.
The main objective is to highlight the great passion with which wines are made in Spain and Portugal, thanks to the richness of their varieties and the number of their denominations of origin and geographical indications. It also wants to highlight the preponderant role that the wine sector plays in the economy of both countries.
In addition to the journalists’ trips, the program includes an upcoming promotional campaign at airports in Spain and Portugal. In a similar way to what was done last summer, information corners will be activated in which passengers will be informed about the relevance of the wine sector in these two countries.
For more information about the “A Shared Passion” campaign and the crucial role of the wine sector in the economy of Spain and Portugal, you can visit www.asharedpassion.com.