The Regulatory Council of the Penedès Designation of Origin has unanimously voted for Joan Huguet to continue as president for four more years, with Joaquim Mallofré as vice president. This event marks the beginning of the second term of Huguet, who assumed the presidency for the first time in 2019. It is important to note that the joint candidacy of Joan Huguet and Joaquim Mallofré was the only one presented, which reflects a consensus among the manufacturing and bottling members and winegrowers of the Council.
Huguet’s previous tenure was characterized by a focus on quality and sustainability. Among the key initiatives that it has promoted is the preparation and presentation of the Penedès Denomination of Origin Strategic Plan, which establishes the roadmap for the development of the region until the year 2030. One of the most significant aspects of this plan is the goal that, by the 2025 harvest, all the vineyards under the Penedès Denomination of Origin are organic. This is complemented by an effort to improve the quality of Penedès wines through the use of quality seals such as the Vi de Mas, as well as through the recovery of ancestral grape varieties and adaptation to climate change.
In addition, during his first term, Joan Huguet led a project for the construction of a winery incubator in the area of Carrer del Comerç in Vilafranca del Penedès. This nursery is intended to support and encourage the growth of new producers in the Penedès region, and it is expected to be operational from the next harvest.
With the re-election of Joan Huguet, it is expected that the projects started will continue and that initiatives in favor of quality, sustainability and support for producers in the region will continue to be implemented. This is essential for the maintenance of the Penedès Denomination of Origin as a renowned wine region, recognized for the excellence of its wines.
The wine community and consumers will be closely watching the actions and developments in DO Penedès under the direction of Joan Huguet and Joaquim Mallofré. The achievement of the objectives set out in the Strategic Plan, together with the strengthening of quality and sustainability in wine production, will be key indicators of the success of this new mandate.
