Tom Hegen, the famous German photographer, has decided to focus his lens on a new horizon: the vineyards of the Somontano Protected Designation of Origin. This choice marks a milestone in Hegen’s career, as it is the first time he has directed his attention and his art towards the vineyards.
Known for his impeccable ability to capture aerial images documenting the interaction between humanity and Earth, Hegen often reveals aspects that are not apparent to the naked eye. His unique approach has captured the attention of critics and the public, and now he is coming to Somontano to undertake a new project that features the region’s vineyards.
Tom Hegen is not only a photographer, but also a prominent contributor to various media, specializing in photography and travel. Throughout his career, he has been awarded several prestigious awards, such as the Red Dot Design Award, the International Photography Award, the Leica Oscar Barnack Award and the German Design Award. In addition, he has participated in exhibitions, both solo and group, in numerous countries, including Germany, the United Kingdom, Italy, Belgium, South Korea, and China.
Hegen’s new collection, titled “Somontano,” promises to be an astonishing set of images that portray Somontano’s vineyards and wineries from a unique perspective. Through his photographs, the artist seeks to show the diversity and richness of the land, the vineyards and the wines of the region. It is a tribute to the natural beauty and human contribution that has shaped these landscapes.
Beyond being a mere collection of images, “Somontano” will also be the starting point for various initiatives. Among these, a campaign on social networks and the limited edition of personalized prints stand out, which will allow the public to take home a piece of the majesty of Somontano captured from the skies by Hegen.
This initiative represents an unparalleled opportunity to get closer to the Somontano vineyards in a way never seen before. Masterfully captured by Tom Hegen, the aerial images promise to provide a deeper understanding of the beauty and importance of this wine region. Likewise, they reinforce the cultural and natural value of Somontano, and call for the importance of preserving these landscapes for future generations.
